Steak BOSS Wraps
As one can probably tell TB's main target is dudes age 15-25. This age group can't yet afford a steak dinner at a fancy Musso and Frank-style steakhouse and, according to research, reject the various status symbols of yesteryear, favoring experiences with friends instead.
With that in mind, we created a spot that juxtaposed cool Gen Z shenanigans with an old money AVO giving our target the exact advice they are programmed to reject. All to drive home the idea that Taco Bell is the steakhouse for their generation.
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Steak BOSS Wraps
As one can probably tell TB's main target is dudes age 15-25. This age group can't yet afford a steak dinner at a fancy Musso and Frank-style steakhouse and, according to research, reject the various status symbols of yesteryear, favoring experiences with friends instead.
With that in mind, we created a spot that juxtaposed cool Gen Z shenanigans with an old money AVO giving our target the exact advice they are programmed to reject. All to drive home the idea that Taco Bell is the steakhouse for their generation.ot.
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