Resident Evil 5

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We brought that the infamous Umbrella Corporation’s evil agenda of creating as many zombies/test subjects as possible by providing hungry Comic-Con goers with some sponsored nourishment in the form of edible severed limbs. The stunt led to a 122% increase in Twitter followers and 148% increase in people talking about Resident Evil, along with a slew of earned press across the internet. 
 
Role: Lead Copywriter, Concept, Producer
Agency: Ignition Interactive LA
Awards: Brian Cranston and Milla Jovovich ate a hand

Making of photos