NikeiD Social Video

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Self expression: It empowers us. It defines our individuality. It reveals who we are. Because style is a deeply personal act of self expression, NIKEiD puts the power of creation into your hands. It's true individuality—achieved through performance, fit, and style. Create your custom original.

NikeiD and a former creative director Evan Dehaven hired my friend and fellow CW to help create a powerful, rhythmic web spot encouraging people to use NikeID, while illustrating the different ways users could customize their kicks.