The Hunger Games (Webby Winning)

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We brought the world of Hunger Games and Panem to life in a yearlong, living, breathing narrative that was widely celebrated as one of the most effective entertainment marketing campaigns ever, launching the film to the third best domestic opening weekend of all-time ($152 million) and all-time biggest domestic opening for a non-sequel. The campaign acquired 6.9 million new fans on Facebook, attracted 33 million views on Youtube, amassed over 100k followers on Twitter, and helped increase domestic book sales from 9.6 million to 36 million.
 
Role: Lead Copywriter, Concept  
Agency: Ignition Interactive, LA
Awards: Webby