Steak DoubleDilla

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When we got briefed on this, strategy was def trying to procure a made-for-tv unboxing video. Which is chill because unboxing videos were hot.

So my beautiful, v hairy partner Robbie and I came up with this spot and editing style. It combines the, arguably, most famous unboxing video with classic meme editing to get people excited about the Steak Doubledilla, which, to bring it alllllll around, comes in a box.

It took a little convincing for the client, because this spot is edited ridiculously (well), but with no PR it not only broke through but it proved Taco Bell knows their audience.

Press
ADAGE: Relive the Joy of Your First Nintendo With Taco Bell's New Spot
KOTAKU: Is Taco Bell’s Steak Doubledilla more exciting than an N64 at Christmas?
ADAGE: Stung by Millennial Misses, Brands Retool for Gen Z

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